Deneyim
Digital Marketing Specialist
- Google AdWords account management, campaign structuring and ongoing optimization.
- Yandex account management, campaign structuring and ongoing optimization. (Direct & Serp Display Ads)
- Criteo Account Management (Retargeting)
- Email marketing, app push marketing, web push marketing, SMS marketing (Fictions and operational processes)
- Related Account Management
- Research and source new affiliate opportunities and partners
- Third Party Management
- Creating and utilizing advanced audience list based on user behavior( such as time spent on website or pages visited per session) and using those in re-marketing campaigns
Analytics
- Creating and Analyzing hourly,weekly and yearly reports to asses past performance and forecast future performance
- Create Custom Reports & Custom Dashboards & Custom Metrics
- Cost Data Import for third party traffic sources
- Tracking mobile app campaign performance and install data by utilizing third party tools such as Adjust
Lifecycle Marketing & CRM Analyst
Responsible for defining strategic vision and initiatives to achieve mobile sales plans and KPI’s, channel growth and innovation. For overall strategy and operations to optimize customer experience for retention marketing programs and campaigns including Email, SMS, App Push Notifications, Targeted Site campaigns and Direct Mail. Strategize and leverage data to deliver solutions to drive sales, increase acquisition and retention, improve customer segmentation, drive relevant personalization, support customer lifecycle, and execute program enhancements to support business objectives and increase customer lifetime value.