Deneyim
Communications Consultant and Content Marketing Director
• Developing communication, digital, and content marketing strategies for global B2B SaaS and B2C brands across EMEA (including the UK) and US regions
• Designing SEO campaigns that increase website traffic and digital channels’ effectiveness by 30%
• Managing paid media plans and content strategies across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager with £1.000.000 monthly budget
• Implementing strategic website designs to engage new users by improving sites’ content and brand messages, resulting in a 42% conversion rate increase and a 22% bounce rate decrease
• Supervising global content marketing campaigns by applying various audience segmentation models across different channels that improve 23% of the marketing and sales strategies’ efficiencies
Communications and PR Manager
• Executed yearly communication strategies, earned and owned media plans of Pantene, Herbal Essences, Gillette, Gillette Venus, and Samplico in line with overall brand marketing plans and budgets
• Led the content and media plans of top media outlets’ red carpet events, Golden Butterfly and Milliyet Sports Awards, under the sponsorships of Pantene and Gillette by generating £4.000.000 ad value
• Built the new ROI evaluation system, which resulted in 10% higher ROI results than predicted
• Designed content for digital channels with creative producers for new product launches, which improved the engagement rate by 25% and the communication and marketing strategies by 20%
• Arranged all ATL and BTL materials such as photo and video shootings, brochures, newsletters, blog posts, print ads, articles, infographics, direct mails, and interviews of brand ambassadors
• Organised online and offline events for all clients that achieved over £5.000.000 ad value
• Maximised influencers’ performance by using HypeAuditor for the end to end influencer marketing strategies on Facebook, Instagram, Twitter (X), TikTok, YouTube, and Twitch
• Created a new SEO-friendly press release to gain more editorial product placements that increased 30% of coverage in online media outlets
• Increased Pantene sales by 45% by developing a creative Instagram story campaign with Pantene KOLs according to consumers’ complaints
Communications and Events Coordinator
• Directed communication, marketing, commercial, influencer, earned and owned media activities of global Nesquik Jurassic Park, Nesfit (Fitness) Pink Ribbon, and Adidas partnership campaigns
• Built websites to expand e-commerce presence and generate sales that got 25.000 weekly traffic
• Managed always-on content of Nestle Breakfast Cereals Instagram page and YouTube channel and increased followers and subscribers by 800%
• Designed a mobile app for the new Nesquik digital campaign that gained over 100.000 subscribers and increased the conversion rate of digital channels by 40%
• Coordinated events, promotions, sampling activities, and other ATL and BTL projects with third parties
• Implemented UK market trends and adjusted media and content strategies to expand the consumer range, resulting in a market leader position for Nesquik and 5% brand growth for Nesfit (Fitness)
Community Support Representative
• Rewrote the communication messages of digital channels according to new regulations, which reduced 20% of customer complaints
• Devised an SMS program for inactive users that lifted engagement rates by 33%
• Utilised effective communication methods to resolve problems promptly and built trustworthy relationships with the community across social media platforms
• Recommended a new report template to provide the outcomes to the marketing team that increased the communication strategy efficiency
Communications Coordinator
• Created a 40-page communication plan for the EMEA region based on the project related to market research, competitor, and consumer behaviour analysis and presented guidance to the stakeholders
• Analysed the global competitors’ calls to action and generated new product communication messages
• Introduced real-time consumer segmentation emails based on past purchases that increased open rates by 200%
Communications and Advertising Intern
• Assisted Corporate Communication and Advertising Manager to operate all communication process
• Monitored media coverage on a daily basis and archived all the news and advertising of the company
• Organised content materials for global tradeshows to represent products and services for new customers
Eğitim
Üniversite
• Business Administration (English)
Üniversite
• Business and Economics Erasmus Exchange Programme