Welcome to my profile! I am a passionate marketing professional with a proven track record across various roles. My expertise spans Web2 and Web3 realms, where I have excelled in creating impactful campaigns and driving business growth.

Throughout my career:

🔹 Led marketing operations for both Web2 and Web3 brands, strategizing and executing content and paid media initiatives while managing a remote/on-site team.

🔹 Pioneered digital marketing strategies for leading defense, tech, higher-education, FMCG, SaaS, and other companies, defining KPIs for organic and paid growth, and successfully managing media buying campaigns & strategies along with product marketing.

🔹 Provided expert consultancy, aligning digital communication strategies with marketing and sales goals. I developed custom dashboards for tracking key metrics and ensuring brand consistency

🔹 Directed the digital marketing and channel strategy for prominent brands, managing websites, social media, SEO strategy, and web/mobile projects with a keen focus on ROI and KPIs.

My expertise extended to NFTs, tokenomics, Web3 and influencer marketing, keeping me at the forefront of the Web3 revolution in the last 2 years. I thrive on challenges, constantly adapting to technological advancements and social media trends to create powerful brand experiences.